Seamless Middle East Reaches Final Day in Dubai

Seamless Middle East reaches its final day on Thursday, 24 September, at Dubai World Trade Centre. The three-day event brings together businesses working in digital payments, financial technology and commerce, with Thursday’s programme scheduled from 10am to 5pm.

The event’s digital commerce strand focuses on how retailers, brands and merchants sell and serve customers. Its agenda spans e-commerce, digital marketing, retail technology and merchant payments, giving businesses a place to compare ideas and meet potential partners.

Running alongside it, Seamless Fintech brings banks, payment companies, financial institutions and technology firms into conversations about banking and payment services. The organiser also highlights an Identity Showcase as part of the fintech event.

For Dubai residents, the themes are familiar from everyday transactions: whether to pay at a shop with cash, tap a card or use a phone. The event looks at the companies and technology behind those choices, while the final day offers attendees another opportunity to explore the exhibition and discussions.

Do you use cash, cards or your phone most often in Dubai?