Family-Fueled Entrepreneurship: Emirati Sisters' Success Story

Emirati sisters business success

Athari and Amani Jassem, Emirati sisters hailing from Ras Al Khaimah, share their entrepreneurial journey and the influence of their parents in shaping their success. Inspired by their mother's guidance and supported by their father, they ventured into various business endeavors, ultimately finding success with their clothing and perfume brands. Their story highlights the importance of family support and determination in achieving entrepreneurial goals. Through perseverance and resilience, they turned setbacks into opportunities and emerged as successful businesswomen in the UAE.

Their journey began with humble beginnings, marked by failures in initial business ventures. However, guided by their parents' unwavering support and encouragement, they persevered and eventually found success with their unique idea of manufacturing gloves to wear under abayas. This led to the launch of their online brand, Atharii Line, which quickly gained popularity in the women's wear market.

Athari attributes much of their success to the support and inspiration provided by their mother, Amna Ali. From a young age, their mother instilled in them the value of hard work and entrepreneurship, encouraging them to pursue their dreams and turn their passion into a profitable business. With her guidance, they ventured into various business ventures, including marketing and perfume production, achieving remarkable success in each endeavor.

Their father, Jassem Ali, also played a significant role in their journey, using his platforms to promote their business ventures and create awareness among potential customers. Through clever marketing strategies and distribution techniques, they were able to scale their perfume business and establish a strong presence in the Gulf region and beyond.

Despite facing challenges and setbacks along the way, including financial struggles and initial failures, Athari and Amani persevered, fueled by their mother's guidance and their own determination to succeed. Today, they look back on their journey with pride, grateful for the support of their family and the opportunities afforded to them in the UAE.

Their story serves as an inspiration to aspiring entrepreneurs, highlighting the importance of resilience, perseverance, and family support in achieving success. Through hard work, dedication, and a strong support system, Athari and Amani Jassem have proven that with determination, anything is possible in the world of business.

Through their entrepreneurial journey, Athari and Amani Jassem exemplify the spirit of perseverance and determination, proving that with hard work and family support, success is achievable in the competitive business world of the UAE.