WhatsApp to start displaying ads in chat list? Top exec responds
WhatsApp, the popular messaging app, has denied reports that it is exploring ads or a subscription fee. WhatsApp head Will Cathcart said on Twitter that the report is "false" and that the company is not considering either option.
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WhatsApp has always been a free app, and it is one of the most popular messaging apps in the world. However, Meta, the company that owns WhatsApp, has been looking for ways to boost revenue from the app. One way to do this would be to introduce ads, but it seems that WhatsApp is not interested in this option.
Another way to boost revenue would be to charge a subscription fee for an ad-free version of the app. However, WhatsApp has also denied that it is considering this option.
It is unclear why Meta would consider introducing ads or a subscription fee for WhatsApp. The app is already hugely popular and profitable, and it is not clear what benefits Meta would gain from making these changes.
WhatsApp, the popular messaging app, has denied reports that it is exploring ads or a subscription fee. WhatsApp head Will Cathcart said on Twitter that the report is "false" and that the company is not considering either option.
WhatsApp has always been a free app, and it is one of the most popular messaging apps in the world. With over 2 billion active users, WhatsApp is more popular than Facebook itself. However, Meta, the company that owns WhatsApp, has been looking for ways to boost revenue from the app.
One way to do this would be to introduce ads. WhatsApp has never had ads before, but other messaging apps, such as Snapchat and Telegram, have introduced ads in recent years. Ads could be displayed in a variety of places on WhatsApp, such as in the chat list, in the status bar, or even in the chats themselves.
Another way to boost revenue would be to charge a subscription fee for an ad-free version of the app. This is something that other messaging apps, such as Telegram and Discord, already do. A subscription fee would give users the option to use WhatsApp without seeing any ads.
It is unclear why Meta would consider introducing ads or a subscription fee for WhatsApp. The app is already hugely popular and profitable. In 2020, WhatsApp generated over $5 billion in revenue for Meta. This revenue comes from a variety of sources, such as business messaging fees and the sale of data to advertisers.
However, Meta is a publicly traded company, and it is always looking for ways to increase its revenue and profits. Introducing ads or a subscription fee for WhatsApp could be a way for Meta to boost its revenue even further.
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By: Vibha Kapoor
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