UAE: Apple launches new iPad Air, pre-order begins today; price, features explained
The latest mid-priced iPad Air models featuring an M3 chip and advanced AI capabilities were unveiled by Apple on Tuesday to motivate customers to upgrade their devices.
The base price for the 11-inch iPad Air begins at Dh2,499 while the 13-inch edition starts at a minimum of Dh3,299. Both tablets feature a beautiful Liquid Retina display with high resolution that makes every activity more vivid. The displays provide users with a vibrant display that reacts quickly and reproduces colors accurately.
Pre-orders for the new iPad Air will start Tuesday in the UAE but customers will receive deliveries and find them in stores starting March 12. The devices are available in four colours: Space gray, blue, purple and starlight.
iPad Air is built for Apple Intelligence. The lightning-fast M3 chip delivers extraordinary performance to iPad Air. The combined force of a strong CPU and GPU along with a Neural Engine makes this device deliver up to twice the speed of the iPad Air with M1 chip. The GPU architecture delivers enhanced graphics capabilities for work activities and gaming sessions. The devices deliver excellent efficiency which results in battery life that lasts throughout the entire day.
Apple Intelligence powers iPad Air as your personal intelligence system which makes self-expression and task completion seamless. It provides total peace of mind with its revolutionary privacy protections because no one can access your data including Apple itself.
In May of last year Apple launched new iPad Air models featuring the M2 chip and maintained the same price for the 11-inch version.
The company achieved iPad sales of $8.09 billion during the holiday quarter which surpassed the estimated $7.32 billion according to LSEG data. The company stated that in the three-month period more than 50 percent of iPad sales were made to first-time iPad buyers.
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