Travel demand remains same in summer as in winter, say tourism executives

UAE tourism demand

Amidst the scorching summer heat, the UAE's tourism industry remains as vibrant as ever, with hotel and airline executives attesting to consistent demand throughout the year. Contrary to expectations, the summer months witness occupancy levels comparable to those seen during the winter peak season, thanks to the introduction of new tourist attractions and a slew of initiatives aimed at attracting both foreign visitors and residents.

Haitham Mattar, the Managing Director for India, Middle East, and Africa at IHG Hotels and Resorts, highlights Dubai's transformation into a year-round destination. He credits the city's diverse array of activities and initiatives, orchestrated by Dubai tourism, for its newfound status as a sought-after destination throughout the year. Mattar notes that the demand during the summer months now matches that of winter, with hotels in Festival City boasting up to 90 percent occupancy rates. This surge in demand is driven not only by regional visitors but also by international travelers attending events and meetings.

Even traditionally slower periods like Ramadan prove to be bustling, with hotels and restaurants experiencing high occupancy rates. Mattar underscores the success of joint marketing campaigns conducted during Ramadan and previous summers, further solidifying Dubai's appeal as a year-round destination.

Johan Eidhagen, Managing Director of Wizz Air Abu Dhabi, echoes Mattar's sentiments, noting a significant portion of customers opting to explore both Dubai and Abu Dhabi during their visit. He attributes this trend to the abundance of attractions in both cities and the growing preference for safer destinations. Eidhagen reveals a remarkable 50 percent growth in passenger carriers for Wizz Air Abu Dhabi, with a strong performance across various routes, especially those originating from Europe. With expectations of double-digit growth for the year, Eidhagen emphasizes the importance of early bookings, as travelers increasingly plan their trips well in advance to capitalize on benefits and advantages.

As the UAE's tourism industry continues to evolve, the notion of a 365-day tourist destination is no longer a far-fetched idea but a reality. With innovative initiatives and a diverse range of attractions, the UAE stands poised to welcome visitors year-round, defying seasonal fluctuations and cementing its position as a global tourism hub.