RedBird IMI Acquires All3Media for $1.45 Billion

RedBird

RedBird IMI, led by Jeff Zucker, has sealed a colossal $1.45 billion deal to acquire All3Media, the UK-based production house renowned for hit TV series such as 'Fleabag' and 'Squid Game: The Challenge'. This marks the fifth acquisition for RedBird IMI, with this deal being its largest to date. The investment group, launched just over a year ago and backed by Emirati royal Sheikh Mansour bin Zayed Al Nahyan, is making significant strides in the entertainment industry.

All3Media, which operates film and TV production companies across multiple countries including the UK, US, Germany, the Netherlands, Belgium, and New Zealand, has been jointly owned by Warner Bros Discovery and Liberty Global since 2014. The acquisition by RedBird IMI underscores the latter's strategic focus on investing in global content creators and intellectual property owners.

Jeff Zucker, the CEO of RedBird IMI, will assume the role of chairman of the All3Media board following the acquisition. Meanwhile, CEO Jane Turton and COO Sara Geater will continue to lead the company. This transition reflects RedBird IMI's commitment to maintaining the leadership and operational continuity of All3Media while integrating it into its portfolio.

Gerry Cardinale, founder and managing partner of RedBird IMI, highlighted the significance of the All3Media acquisition within their investment strategy focused on global content creation and intellectual property ownership. The deal represents an extension of their investment thesis and underscores their confidence in All3Media's potential to deliver value in the evolving entertainment landscape.

The acquisition of All3Media comes at a time when broadcasters are facing challenges such as reduced spending on new shows due to a decline in advertising revenues and the lingering effects of industry strikes. Despite these challenges, All3Media reported revenues of approximately GBP1.02 billion for the year 2022, showcasing its resilience and strong market position.

Overall, RedBird IMI's acquisition of All3Media demonstrates its commitment to investing in prominent players in the entertainment industry and leveraging their expertise and resources to drive growth and innovation. With Jeff Zucker at the helm and the backing of Sheikh Mansour bin Zayed Al Nahyan, RedBird IMI is poised to make further strides in reshaping the global entertainment landscape.