Rasha Oudeh: Pharma Queen's Journey
In the face of daunting odds, Rasha Oudeh, hailing from Amman, Jordan, has forged an extraordinary path from humble beginnings to becoming the guiding force behind CEDEM AG, a multinational pharmaceutical enterprise based in Switzerland. Born into a financially constrained family, Rasha's aspirations for higher education seemed distant until an intervention from her aunt paved the way for her enrollment in a community college.
Between 1998 and 2000, Rasha immersed herself in the realm of computer programming, laying the foundation for her future endeavors. Fast forward to 2024, and Rasha's story has unfolded on a global stage. Having relocated to Switzerland in 2007, she now leads CEDEM AG, operating in 22 countries worldwide.
Rasha's entrepreneurial journey is characterized not only by a remarkable rise from modest beginnings but also by her role as a disruptor in the pharmaceutical industry. She introduced the concept of licensing and private labeling to her business, a move that has set her apart in the competitive landscape.
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From her father's modest business of selling plastic bags in Amman, Rasha has transitioned to overseeing the distribution of pharmaceutical products globally. However, she emphasizes that her narrative goes beyond a conventional rags-to-riches tale. Rasha sees herself as a trailblazer, bringing innovative business models to a traditionally regulated industry.
Venturing into the highly regulated realm of medicine prompted Rasha to acquire in-depth knowledge, a journey that led her to enroll in the Harvard Business School’s International Institute for Management. Private labeling, a key aspect of her business strategy, involves producing products marketed under another company's brand. Rasha acknowledges the complexity of the pharmaceutical sector and the years invested in mastering its nuances.
With a wealth of experience in the pharmaceutical industry, Rasha Oudeh now aims to introduce her innovative business model to the Middle East and Africa, identifying and addressing gaps in these markets. She underscores the overlooked aspect of the modest share held by Arab and African markets in the global pharmaceutical landscape, constituting only 3% of the $1.48 trillion annual market. In contrast, a single country like Spain surpasses this collective figure, selling pharmaceuticals worth $57 billion annually.
Rasha's vision extends beyond personal success, as she seeks to contribute to the growth and development of the pharmaceutical sector in the MENA region. Her journey, from a free government school in Amman to leading a multinational enterprise, serves as an inspiring testament to resilience, determination, and the transformative power of entrepreneurship.
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By- Sahiba Suri
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