McDonald's UAE Ramadan Charity Partnership
This Ramadan, McDonald's UAE is once again teaming up with Emirates Red Crescent to facilitate donations through its app. Customers can now contribute their Rewards Points to support humanitarian aid efforts, with McDonald's UAE pledging to match the total donation amount raised during the holy month.
The initiative allows customers to donate their Rewards Points multiple times, with every 100 points equivalent to Dhs1. This partnership between McDonald's UAE and Emirates Red Crescent has been ongoing for six years, resulting in over Dhs2.8 million in donations raised through various charitable campaigns.
Reef Al Khajeh, Director of Marketing at Emirates Red Crescent, praised McDonald's UAE for its commitment to social responsibility and its support for humanitarian causes. She emphasized the importance of such collaborations in enhancing sustainable giving and addressing humanitarian issues both locally and internationally.
Walid Fakih, CEO of McDonald's UAE, expressed pride in the longstanding partnership with Emirates Red Crescent and the positive impact it has had over the years. He reiterated McDonald's UAE's dedication to community engagement and responsible corporate citizenship, stating that the aim this Ramadan is to match the total Rewards Points donations to further bolster Emirates Red Crescent's humanitarian efforts.
In summary, McDonald's UAE continues its tradition of giving back to the community by partnering with Emirates Red Crescent to enable customers to donate Rewards Points for humanitarian aid during Ramadan. This initiative reflects McDonald's UAE's commitment to social responsibility and its efforts to make a meaningful difference in people's lives.
By: Sahiba Suri
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