K-pop craze in UAE: Korean wave sweeps universities, youth amid global influence

K-pop craze in UAE

The phenomenon of K-pop has transcended borders and captivated the hearts of young people worldwide, including those in the UAE, where Korean culture has made significant inroads among university students. From music and cuisine to language and travel, the influence of K-pop is undeniable, sparking a wave of fascination and enthusiasm among the youth.

For Maha Al Shemsi and Naela Nasser, childhood friends and university students, K-pop served as a lifeline during challenging times. Battling instances of bullying, Maha found solace in the vibrant world of Korean music, which provided her with an outlet for self-expression and resilience. Their journey with K-pop not only deepened their appreciation for Korean culture but also fostered connections with like-minded individuals, transcending geographical boundaries and cultural differences.

Similarly, at the Gulf Medical University, the Korean Club, under the leadership of Saimah Mohammed, has witnessed a surge in interest among students for various aspects of Korean culture, ranging from food and music to skincare and language. The club's initiatives, including free Korean language courses and collaborations with renowned institutes, reflect the growing enthusiasm for Korean culture among students.

The popularity of Korean street snacks like corndogs and tteokbokki in the university's food court underscores the widespread appeal of Korean cuisine among students. Moreover, the introduction of Korean skincare products and cosmetics reflects a growing trend among young people to emulate the flawless looks of their favorite K-pop idols.

The influence of K-pop extends beyond music and aesthetics, with many fans expressing a keen interest in learning the Korean language to better understand their favorite songs and dramas. This enthusiasm has led to the organization of language courses and cultural exchange programs, facilitating greater interaction and engagement with Korean culture.

The impact of K-pop is not confined to the UAE but extends globally, as evidenced by the experiences of individuals like Shruthi Rajendran, an Indian expatriate who discovered the world of K-pop during the COVID-19 lockdown. Her journey from watching Korean dramas to learning the language and traveling to Korea for BTS concerts highlights the transformative power of K-pop in shaping personal experiences and fostering connections across borders.

For Shruthi, K-pop provided a much-needed escape during challenging times, offering solace and inspiration amidst the uncertainties of the pandemic. Her immersion in Korean culture, from cooking Korean dishes at home to attending BTS concerts, reflects the profound impact of K-pop on her life and well-being.

In conclusion, the K-pop craze in the UAE is a testament to the global influence of Korean culture, which has transcended geographical boundaries and captured the imagination of young people worldwide. From music and food to language and travel, K-pop has become a cultural phenomenon that continues to shape personal experiences and foster connections across diverse communities.