India consumer firms gear up to cash in on a sizzling summer

ice cream

As the temperature rises across India, consumer goods companies are gearing up for a sizzling summer season. From cooling systems to ice cream, they are ready to capitalize on the increased demand for products that beat the heat.

Indian consumer goods companies are no strangers to the impact of weather on consumer behavior. With the anticipation of a hotter-than-usual summer, these companies are taking proactive measures to meet the surge in demand for cooling products, beverages, and ice cream.

According to reports, India is expected to experience 10 to 20 heatwave days from April through June, with temperatures soaring above 40 degrees Celsius in the plains. This forecast has prompted companies to ramp up their production, introduce new products, and boost marketing efforts to cater to the needs of consumers seeking relief from the scorching heat.

Appliances maker Blue Star, for instance, has rolled out numerous new home air conditioner products in anticipation of a 25% increase in revenue from this segment compared to last year. Similarly, Baskin Robbins, a popular ice cream brand, has launched 20 new products in India ahead of the summer season.

The impact of the summer season extends beyond just the sale of cooling products. Delivery and services companies are also witnessing a surge in demand for items like cold drinks, juices, and ice cream. Grocery delivery apps like Zepto, Swiggy, and Zomato's Blinkit are doubling down on offerings that provide relief from the heat, with significant increases in orders for beverages and ice cream.

While the harsh weather may lead to higher prices for vegetables and curtail outdoor spending, consumers are expected to prioritize spending on items that provide comfort and enjoyment during the summer months. Despite potential budget constraints, indulging in cold beverages or ice cream offers a temporary reprieve from the heat, making them popular choices among consumers.

To meet the heightened demand, companies are not only increasing production but also expanding distribution networks and investing heavily in marketing. Blue Star and Baskin Robbins, for example, are significantly boosting their advertising budgets to reach a wider audience through TV and online channels.

Overall, the summer season presents both opportunities and challenges for consumer goods companies in India. By staying agile and responsive to changing consumer needs, these companies aim to make the most of the sizzling summer ahead. Whether it's staying cool indoors with air conditioners or enjoying a refreshing ice cream treat, consumers can expect a wide range of options to beat the heat and make the most of the season.