How this Emirati mother started her perfume brand from the living room of her home

Emirati mother

Zainab Al Mansoori's journey from a perfume enthusiast to the owner of Foaat Musk, a flourishing fragrance brand, is a testament to the entrepreneurial spirit and creative ingenuity of Emirati mothers. Her story is not just about crafting scents but about turning passion into a successful business venture, all from the comfort of her living room.

It all started with Zainab's love for perfumes. Rather than settling for commercially available fragrances, she embarked on a mission to create her own unique scents. What began as a personal hobby soon evolved into a full-fledged business endeavor, driven by the enthusiastic response from those who admired her fragrances.

Zainab's entrepreneurial journey is characterized by creativity, experimentation, and a relentless pursuit of excellence. She experimented with various ingredients, blending different notes to produce over a hundred distinctive fragrances. From humble beginnings with just a handful of scents to a diverse collection of over 130 fragrances, Zainab's brand has seen remarkable growth over the years.

Operating without a factory or production unit, Zainab has transformed her living room into a creative workshop where the magic happens. With meticulous attention to detail, she meticulously crafts each fragrance, turning her living space into a showcase of artistry and craftsmanship.

Despite facing challenges, such as the complexity of combining different notes and the unpredictability of scent reactions, Zainab perseveres with her experimentation. She understands the nuances of fragrance application, recognizing that a scent may vary depending on the surface it is applied to, be it skin or clothing.

The Covid-19 pandemic presented an unexpected opportunity for Zainab to further expand her product line. Leveraging the downtime, she crafted around 30 new fragrances, each becoming a signature offering in her brand's repertoire.

One of the highlights of Zainab's journey is her tribute to Sheikha Fatima bint Mubarak, the esteemed Mother of the Nation. Through a special perfume accompanied by a heartfelt poem, Zainab honors the legacy and virtues of Sheikha Fatima, showcasing the profound influence of Emirati culture and heritage in her brand's ethos.

Beyond perfumes, Zainab has diversified her product range to include aromatic delights like bukhoor, as well as home and body fresheners. She has also ventured into skincare products, incorporating natural ingredients to create moisturizers and creams infused with fragrance.

Despite the expansion of her brand, Zainab remains committed to ensuring accessibility to quality fragrances for all. With a price range catering to diverse budgets, she aims to democratize the luxury of fine perfumery, making her creations accessible to everyone.

Zainab Al Mansoori's entrepreneurial journey exemplifies the spirit of innovation and determination. From humble beginnings in her living room to becoming a renowned name in the fragrance industry, her story inspires aspiring entrepreneurs and underscores the power of passion and perseverance in achieving success.