Geidea & Fils: Revolutionizing Transactions for a Greener Tomorrow

Geidea and Fils collaboration for sustainable transactions

Geidea, a leading payment services provider, has recently formed a strategic alliance with Fils, a prominent Dubai-based Fintech platform. This collaboration comes on the heels of Geidea's successful partnerships with e& enterprise and Mashreq Bank, solidifying its position as a key player in the financial technology landscape.

The primary objective of this partnership is to empower businesses of all sizes to integrate climate positivity into their transactions seamlessly. Geidea plans to achieve this by leveraging its robust Application Programming Interface (API), which will enable businesses to incorporate environmental consciousness and carbon neutrality into their operations.

Nameer Khan, the Founder and CEO of Fils, expressed enthusiasm about this collaboration, describing it as a pioneering step towards building a sustainable future. Khan emphasized that the partnership aligns with Fils' mission to promote environmental awareness and carbon neutrality across various industries, including banking, travel, eCommerce, and fintech.

One of the key features of this collaboration is the ability for merchants partnering with Geidea to provide customers with estimates of carbon emissions associated with specific transactions through their payment gateways. This innovative initiative covers a wide range of aspects, including flights, rides, products, and shipping. By offering customers insights into the carbon intensity of their actions, businesses aim to encourage informed decision-making and foster a culture of sustainability among consumers.

Sailesh Malhotra, General Manager - GCC at Geidea, shared his perspective on the collaboration, highlighting its potential to usher in a new era where sustainability becomes seamlessly integrated into digital transactions. The partnership is not only about providing information but also creating a pathway for customers to actively contribute to trusted carbon credit projects directly from any product interface. This unique feature allows customers to play a role in promoting a greener future and effortlessly reducing their carbon footprint with every transaction.

The integration of carbon footprint estimates and the option to contribute to carbon credit projects directly from the product interface represents a significant shift in the way businesses approach sustainability. This user-friendly approach aims to make environmental responsibility accessible to a wider audience, as customers can easily understand the environmental impact of their choices and take tangible steps to mitigate it.

As businesses continue to face growing pressure to adopt sustainable practices, collaborations like the one between Geidea and Fils demonstrate a commitment to finding innovative solutions that address environmental concerns. The partnership not only benefits businesses by aligning them with the principles of sustainability but also contributes to a larger global effort to combat climate change.

In conclusion, Geidea's collaboration with Fils marks a significant milestone in the intersection of finance and environmental consciousness. By integrating climate positivity into digital transactions, these two entities are not only shaping a more sustainable future for businesses but also empowering consumers to make environmentally conscious choices in their day-to-day transactions. This partnership serves as a model for how the fintech industry can contribute meaningfully to the global efforts aimed at mitigating the impact of climate change.