UAE: Up to 50% off on local fresh produce at Ramadan market in Umm Al Quwain
The Ramadan market operated by the Umm Al Quwain Chamber of Commerce and Industry features locally grown produce and UAE-produced food items with discounts reaching 50 per cent which attracts consumers.
The Ministry of Industry and Advanced Technology (MoIAT) introduced the ‘Make it in the Emirates’ Ramadan Market featuring top UAE food products in partnership with local enterprises. The platform operates in support of both local manufacturers and consumers during the first fortnight of Ramadan.
The campaign seeks to boost UAE-made products' market position and customer trust through direct promotion and encouragement of local market consumption. The initiative seeks to expand the F&B industry while increasing its economic impact on the nation.
Assistant Undersecretary Osama Amir Fadhel from the MoIAT Industry Accelerators Sector explained that the launch of Make it in the Emirates Ramadan Market demonstrates the ministry’s dedication to promoting local industries and expanding their market presence.
The market functions within a larger initiative designed to support UAE's manufacturers and build consumer trust in locally produced goods while expanding economic diversity. This market initiative supports the UAE’s efforts to become more self-sufficient in food production.
The initiative functions as an engagement platform where UAE manufacturers build direct relationships with consumers to enhance trust in local products and support sustainable industrial development. During the Year of Community MoIAT pushes local consumption while providing competitively priced domestic products at the market.
During Ramadan the public Ramadan Market provides exclusive food deals to meet the demand for economical and locally sourced products. The event enables SMEs to expand their consumer base by offering them direct access to the market.
The FMCG entrepreneur Hany M Haneef from Flour Master showcased his exclusive tortilla selection at the Ramadan Market. After establishing multiple businesses in the United States over several years he identified an increasing need for tortillas in the UAE which led him to start a local production facility. Hany discussed how their company produces a selection of tortillas in spinach, beetroot, corn, and tomato flavors to suit consumer taste preferences.
The UAE imports 75 percent of its tortillas while local producers capture just 25 percent of the market. The growing demand indicates strong opportunities for market expansion. According to Hany future plans include exporting UAE-made tortillas to neighboring countries which will establish the UAE as a major force in the regional tortilla market.
We have introduced special discounts at the market to motivate consumers to try tortillas made within the UAE. The Ramadan market presents people with access to premium local products that offer excellent value for money.”
The Ramadan market showcased locally grown vegetables to underline the UAE's commitment to farming and food security initiatives. The market displayed various high-quality homegrown vegetables including fresh cucumbers and tomatoes as well as leafy greens at affordable prices.
The UAE agricultural industry shows fast growth while consumers begin to appreciate fresh vegetables produced within the country. Sunder from Elite Agro stated that regional food security and sustainability are achieved through decreased import dependency.
We prioritize agricultural sustainability and purity through our implementation of organic farming methods. According to Sunder consumers receive fresh vegetables which provide better health benefits while supporting local agricultural practices.
The Ramadan market offers shoppers discounted traditional essentials alongside new food products from UAE companies. The MoIAT representative confirmed plans to transform the Ramadan market into an annual event while expanding its reach and scope throughout future years.
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