UAE: How fintech startups make investing accessible to women, build financial literacy

Financial experts in the UAE state that many women avoid traditional investments because they do not understand these strategies well enough. The experts mentioned that understanding these two investment types becomes harder to manage together. 

Fintech startups now make it simpler for Muslim women to invest in financial markets while offering basic investment education. 
The financial literacy platform Ayda exists to teach Islamic finance to Muslim women. As the founder Uneesa Zaman brings professional experience in teaching women about Halal financial practices. After moving to the UAE from the United Kingdom Zaman prepares to introduce 'Ayda' to the market. 

Customers now have better access to financial services than ever before in our current time. According to Zaman the real issue lies in how financial information gets delivered to people. Ayda presents 'pop culture meets Islamic finance' through its AI chatbot and financial learning programs including basic and advanced finance education. 

The AI chatbot uses pop culture slang to communicate; when Zaman was asked if this may be controversial, she said: According to Zaman our current method of Islamic finance communication prevents us from making progress. You must modify how you approach your target audience to help them understand. 

The absence of financial knowledge about Islam stops Muslim women from taking action further according to Zaman. 

Swiss company UBS released research in 2024 showing that 48% of female respondents in Mena had basic investment knowledge. The surveyed population of women showed rising investment interest as 62% of them wanted to explore investment possibilities. 

Fintech vs traditional finance  

Fasset a digital asset exchange platform based in UAE wants to help more women get involved in financial investments. As per Daniel Ahmed the co-founder of Fasset many education programs exist to teach women about digital assets. 

He explained that women encounter special challenges plus additional barriers as Muslim women under Shariah law. Our crypto market makes it simpler to buy tokens and investments that break Shariah rules he pointed out. 

Fasset works to enhance women's financial knowledge by concentrating on education access and self-assurance development. He explained that women need these three elements to start working in finance including Muslim women. 

Fasset data shows that fintech attracts many more women than traditional finance attracts. He pointed out that financial technology offers better access to users compared to traditional banking systems. 

Fasset plans to manage $100 million in assets from women customers before 2030. According to Ahmed the future success of women investors in digital assets depends on their increasing participation in this space. 

According to Ahmed the program should run for five to ten years until crypto participation matches gender equality. 

Fintech startups in UAE help women learn investing basics while making financial opportunities available to everyone. Find out about the latest news by joining Just Dubai.