McDonald UAE introduces exclusive children book collection for Ramadan
McDonald’s UAE will launch a Ramadan special collection that includes three children's books which have been written by the famous Emirati author Hamda Faraj and illustrated by Emirati artist Aisha Khalid.
These books do more than tell stories because they promote generosity and every purchased dirham supports the Red Crescent Medical Center. Customers can find these books only at McDonald’s UAE locations and on their app while each book costs Dh5 with proceeds supporting essential aid work.
Over Dh300,000 was raised for the Red Crescent Medical Center during last year’s Ramadan campaign which supports the UAE’s sole provider of free medical assistance to those in need. McDonald’s UAE has worked together with Emirates Red Crescent for more than seven years to raise over Dh4.5 million for humanitarian support.
McDonald’s UAE supports the Red Crescent Medical Center throughout the entire year with ongoing donation options through self-ordering kiosks and the McDonald’s app which includes a Rewards Points donation feature.
Dr Mohammad Salim Al Junaibi from the Red Crescent Medical Center expresses gratitude for McDonald’s UAE partnership during this Ramadan campaign. The program stimulates young individuals' interest in reading while strengthening our shared dedication to essential humanitarian assistance.
The Red Crescent Medical Center benefits from necessary aid delivered through each book purchase that creates real change for needy communities. McDonald’s UAE demonstrates its commitment through continued support during Ramadan which highlights the strength of our enduring partnership.
The Red Crescent Medical Center which was founded by Emirates Red Crescent in 2008 offers no-cost medical care through its 18 different departments such as general surgery, paediatrics, internal medicine, radiology, and additional services.
Walid Fakih who leads McDonald’s UAE explains that storytelling functions both to inspire individuals and build connections. Through our ongoing valued partnership with Emirates Red Crescent and our collaboration with talented Emiratis who create engaging stories we advance further in supporting those who need our help most.
We have maintained our presence in the UAE for over thirty years as a local business with our main goal being to benefit the local community. McDonald’s UAE has made the books available only in their restaurants throughout the UAE and through the McDonald’s app.
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