Dubai: DSS to kick off on June 27 with discounts, exclusive offers, concerts
Even when it is blazing hot, shopping is very popular in Dubai. Unlike other regions, however, the Emirates plans to sponsor what they claim is going to be the biggest Dubai Summer Surprises ( DSS ) to ever have existed.
The Dubai Festivals and Retail Establishments reported the Dubai Summer Surprises for 2025 starts from June 27th up until the 31st of August.
Over the course of roughly two months (66 days) time period, Dubai Summer Surprises will undergo 3 retail campaigns specially set for Dubai, each filled with one of a kind offers, rewards, and garnering activations throughout the shopping malls.
As for the shopping events, Dubai Summer Surprises has set Back to School for the period of (August 11th until the 31st), The Dubai Summer Mega Sale will commence from July 18th until the 10th of August, and The Summer Holiday Offers from June 27 until July 17. Each SSD campaign will unlock hundreds of thousands, if not millions, worth of vouchers and gifts making your shopping in Dubai impossible to resist.
Culinary enthusiasts will be delighted during the Dubai Restaurant Week set for July 4th until the 12th of July making it a great time to visit with seasonally adjusted restaurant menus. To make things better, shoppers will be invited to join us for the 12 hour flash sales and unique limited time offers each day.
For the music lovers out there, Dubai's Opera Theater will be putting on Made in kuwait on the 29th and 30th of August which is quite a fantastic opportunity to view this awesome theatrical performance. For those into concerts, Banah, Adnan Sabah, and Shreya Ghoshal will also hold Dubai concerts.
DSS is set to offer hotel deals, family discounts of top Dubai attractions, and high-value prize draws. A full calendar of events detailing how best to spend the summer in Dubai will be released soon.
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