Cafe Rider Roastery 2.0: Brewing Excellence in Dubai
Cafe Rider Roastery 2.0 marks a significant milestone in the history of Cafe Rider, the popular espresso bar and motorcycle workshop that first opened its doors in 2013. The evolution from a relatively empty space to the vibrant destination it is today is an intriguing journey, and the Roastery has played a pivotal role in this transformative process.
The Cafe Rider Roastery was established in 2015 as a response to the challenges faced by Dubai's coffee community at the time. With inconsistent quality among coffee suppliers, the decision to bring coffee roasting in-house was made to ensure a higher standard of quality and consistency, aligning with Cafe Rider's commitment to excellence. Initially intended to roast coffee for the espresso bar and retail, the Roastery quickly became a hub for refining roasting methods and contributing to the broader coffee community.
Gideon, the head roaster, led the way by adopting a collaborative approach. Hosting events like the Brewer's Cup and collaborating with coffee suppliers across the region, Gideon and his team, including roasters Maurice and Prince, elevated the Roastery's profile within the coffee community. Their commitment to experimentation and continuous improvement resulted in perfected roasting methods that became the cornerstone of the Roastery's success.
The Roastery's nimbleness became evident through its ability to source beans for special edition coffees, such as the Anniversary blend and Festive Blend, showcasing the team's agility and creativity. Furthermore, the global growth of the coffee community facilitated the Roastery's collaboration with coffee producers from Indonesia, India, Brazil, Kenya, Ethiopia, and Congo.
As the Roastery's influence expanded, it began roasting for wholesale clients, including hotels, cafes, hospitals, and corporate establishments. The demand for Cafe Rider's coffee quickly outgrew the existing Roastery space and its Giesen roasting machine, prompting the construction of a new, purpose-built Roastery space.
The new Roastery space represents a significant step forward for Cafe Rider. It is no longer confined to a corner within the cafe but stands as a dedicated production facility, intricately connected to the cafe's ethos. Ruthie, the Wholesale Accounts Manager, played a crucial role in establishing the Roastery's sales infrastructure and client network, and the team welcomed Sales Professional Tony Sebastian to further enhance their capabilities.
Head Roaster Gideon Canido expressed pride in the organic growth of the Roastery, highlighting its journey from roasting for internal consumption to supplying cafes, hotels, and offices. The new space symbolizes a commitment to innovation and elevating the coffee experience for clients, marking the beginning of a new era for Cafe Rider.
Ruthie Knudsen, Wholesale Account Manager, shared excitement about the fully operational Roastery, describing it as the heart of their B2B strategy. The space represents a platform for fostering relationships with suppliers and clients, showcasing Cafe Rider's dedication to exceptional coffee experiences tailored to each partnership.
Cafe Rider Roastery 2.0 is not just a roastery; it's a symbol of craftsmanship, quality, and community convergence. With a focus on B2B partnerships, the new space sets the stage for expanding their client network, nurturing existing relationships, and creating enduring connections within the coffee industry. As Cafe Rider prepares for 2024, the Roastery stands as a testament to their commitment to delivering excellence in every cup.
In conclusion, Cafe Rider Roastery 2.0 embodies the evolution of a small espresso bar into a dynamic coffee destination with a thriving roastery at its core. The journey reflects the dedication to quality, innovation, and community engagement that defines Cafe Rider's identity in Dubai's vibrant coffee scene.
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By- Sahiba Suri
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