Arctic Elegance: Pure Glacier Ice Lands in Dubai
Dubai has welcomed a unique cargo of the world's purest ice, sourced from glaciers in Greenland, marking the end of its extraordinary 20,000km journey. Weighing 22 tonnes, this crystal-clear ice made its way to the UAE through Denmark in a nine-week expedition. The Natural Ice factory in Al Quoz now stores this precious cargo in sub-zero temperatures. Arctic Ice, the company responsible for shipping, has reported significant interest from restaurants and hotels. The ice, known for its purity, is versatile, catering to various uses, including beverages, drinks, food products, beauty applications, and ice baths.
Arctic Ice has received pre-orders for this exclusive product, with plans to ensure it aligns with the venue's exclusivity before finalizing sales. The company highlights the slow-melting quality of glacier ice, ensuring it lasts longer in drinks and does not alter the flavor. Its lack of taste and absence of pollution make it a sought-after choice, particularly for high-end establishments. The cost of shipping and the final selling price in Dubai are yet to be disclosed, but the product is expected to be stocked in select restaurants, cafes, and high-net-worth individuals' homes.
Stored similarly to regular ice cubes, the Arctic Ice executive emphasizes the unique attributes of this ice, derived from glaciers formed over 100,000 years ago. The company, with its two Arctic engineers among the founders, shipped the ice in environment-friendly boxes during its 65-day journey. The exclusivity of the product is reflected in the careful selection and inspection of each ice slab, ensuring a minimal impact on glaciers and the environment.
Arctic Ice clarifies its commitment to environmental sustainability, planning to be 100% carbon-neutral within five years. The incorporation of hybrid and battery-powered ships into its fleet is part of the company's strategy for further environmental benefits. The operation aims to provide an alternative source of income for the people of Greenland without harming the local environment. Arctic Ice asserts its compliance with all legal and environmental requirements for the sustainable use of Greenland's resources.
As the company eyes potential expansion into markets like Saudi Arabia, Switzerland, and India, it is actively seeking partnerships in the Middle East. Despite its extraordinary product, Arctic Ice emphasizes responsible and sustainable practices, aiming to balance commercial success with environmental stewardship. The ice, derived from glaciers that would otherwise melt into the ocean, offers a unique and environmentally conscious addition to Dubai's high-end culinary and hospitality scene. The company's innovative approach and focus on sustainability position it as a trailblazer in the niche market of premium glacier ice.
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By- Sahiba Suri
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