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Landmark Deal Puts Coca-Cola at the Heart of the Entertainment Industry in MENA as the UAE’s First Indoor Venue Is Named the Coca-Cola Arena.

Landmark Deal Puts Coca-Cola at the Heart of the Entertainment Industry in MENA as the UAE’s First Indoor Venue Is Named the Coca-Cola Arena.

The Coca-Cola Company (TCCC) has signed a 10-year agreement for the exclusive naming rights of the brand new indoor multipurpose arena in Dubai. Now known as the Coca-Cola Arena, the breath-taking venue is the largest of its

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