Ramadan in UAE: Price freeze, up to 70% discount announced as shops brace for big purchases
The holy month of Ramadan begins in less than 30 days so UAE stores are offering discounts up to 70 percent to prepare for expected increased purchases.
Experts noted that sales increase during Ramadan since many people choose to buy big-ticket items to benefit from available discounts. People tend to increase their spending during this period because there are multiple big gatherings throughout the month of giving.
Major UAE retailers that include hypermarkets and electronics stores along with home furnishing firms and automobile distributors have unveiled significant discount offers.The holy month will start around March 1 depending on when the crescent moon is sighted.
Price freeze, big discounts
Union Coop from Dubai began its 2025 Ramadan promotion on Thursday which supports the UAE's "Year of the Community" initiative by providing up to 60 per cent discounts on over 5,000 food and non-food products available in-store and online for Ramadan.
According to Mohamed Al Hashemi, CEO of Union Coop the campaign that began in February will showcase 12 promotions with competitively priced products.
The retailer has locked prices on over 200 essential products including rice, meat, poultry, canned foods and other high-demand items for Ramadan.The organization partners with over 42 UAE-based farms to deliver fresh organic produce which supports local agriculture.
Vikas Chadha, the CEO of Jumbo Electronics, informed customers about upcoming attractive deals along with trade-in offers on various product categories throughout Ramadan.
Our goal for this special season is to simplify shopping and provide rewards for our customers through a 50 percent off sale throughout Ramadan. The discounts will cover every product in the electronics and appliance categories asserted Chadha.
Ramadan carries profound importance in the UAE which leads them to provide exceptional promotions and trade-in deals throughout this month.
Shoppers wait for Ramadan
During Ramadan families typically purchase new electronics and appliances as Chadha explained.
Customers choose to wait for Ramadan promotions to buy new large appliances because they usually last for many years. The Jumbo CEO stated that technological advancements in smart features and energy efficiency provide families with the ideal moment to buy major appliances while projecting double-digit sales growth this year.
Mikdad Babhrawala who leads Western Furniture confirmed that furniture buying patterns reflect this consumer trend.
During Ramadan families routinely carry out home improvements and renovations to ready their homes for family get-togethers and festive events. Customers plan their premium furniture purchases around Ramadan because they expect significant discounts that deliver maximum value.
Selected products are available at discounts reaching 70 per cent while this discounted category represents about 10 percent of our total stock. About 20 percent of our inventory will be offered at discounts between 40 and 60 percent.
Sales at Western Furniture rise by 30 to 40 percent during the Ramadan period.
Two elements create this sales boost: the festive ambiance alongside our appealing discounts. Babhrawala explained how customers purchase premium furniture during this time which results in their company's improved sales performance.
Homebox introduced a Ramadan collection that provides discounts across various items to meet rising demand. During Ramadan people focus on self-reflection while strengthening community bonds through acts of generosity.
Our campaign celebrates the season's spirit through modern designs that enhance every home. The Ramadan Collection from Homebox is created to turn homes into peaceful and attractive sanctuaries while delivering a smooth shopping experience according to CEO Ajay Antal.
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