Dubai Duty Free announced as Official Partner of the European Tour
The world famous airport retail operator, Dubai Duty Free has inked a deal with the European Tour and will be a part of the development of golf across the globe. They signed a four-year long contract with European Tour and would be a part in the expansion of their foot prints.
Executive Vice-Chairman and CEO of Dubai Duty Free, Colm McLoughlin reacted after the agreement and said that they have identified different marketing opportunities to grow their brand.
“We are pleased to join a stellar list of companies to become an official partner of European Tour. We have identified marketing opportunities for our brand across several tournaments as well as digital elements that will enable us to engage with our global customers. We are very excited about this partnership going forward and believe it will enhance our existing sponsorship portfolio,” McLoughlin said.
This partnership comes on the back of an announcement which was made back in May that Dubai Duty Free extended their title sponsorship of the Dubai Duty Free Irish Open.
Chief Executive Officer of the European Tour, Keith Pelley informed about the deal: “Dubai Duty Free have been invaluable partners to the European Tour through their title sponsorship of the Dubai Duty Free Irish Open.
“This agreement marks an important evolution of our partnership and we are thrilled to welcome Dubai Duty Free to the European Tour Official Partner family. We look forward to working closely with them in future to build their brand awareness and achieve their goal of supporting sport globally,” Pelley further added.
This partnership with the European Tour continues the trend which has been started off by the company which sees Dubai Duty Free’s support to several global sports tournaments.
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